RAC comments on FIA 'My Car My Data' campaign

The FIA (Federation Internationale de l’Automobile) has launched a consumer awareness campaign entitled ‘My Car My Data’ aimed at informing motorists about the data their vehicles may be sharing. As cars are increasingly being equipped with sensors, localisation and communication devices that can collect and send more and more data about drivers, the campaign believes motorists should be the ones deciding if their vehicle data should be shared and with whom.

RAC spokesman Simon Williams said: “The connected technology that is already being fitted to cars offers motorists huge benefits in terms of road safety in the long term by providing assistance in the event of an accident; identifying vehicle faults to prevent breakdowns before they happen; and in the future enabling elderly and disabled people, who currently cannot drive, to use a car.

“While supporting the FIA’s campaign to ensure data is treated properly, we believe the understandable nervousness associated with this new technology will diminish as motorists become familiar with the benefits that the use of this data offers. Ultimately, this is very similar to the data being shared via a mobile phone which, of course, almost everyone carries.

“Most people now accept CCTV use in public places and are happy to share their location with apps on their phones; this is simply a new application of the same technology.” 

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The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

The RAC is an iconic British motoring organisation and has been championing drivers since 1897. Today it is one of the UK’s most trusted brands, providing complete peace of mind to over 15 million drivers across breakdown cover, insurance, and mobile servicing and repairs.

Its nationwide patrol force attends more than two million breakdowns every year, while its position as the UK’s leading independent insurance broker helps motorists find the right cover with confidence. The RAC has also reshaped the service, maintenance and repair market with its Mobile Mechanics, who carry out servicing and repairs at drivers’ homes or workplaces.

Committed to innovation, the RAC is fully electric‑ready with mobile EV charging technology for stranded drivers, and a suite of digital and data‑led solutions that make motoring easier and more affordable for consumers and fleets. These services come together in myRAC – the all‑in‑one app for vehicle maintenance, cheaper fuel finding and breakdown assistance.

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