RAC reacts to announcement on motorway fuel price sign trial

RAC spokesman Simon Williams said: "While long overdue, this trial is very welcome as motorway drivers are regularly paying up to 10p a litre more than the national average for their fuel or, compared to the cheapest retailers, up to 15p more. A move to introduce motorway fuel price signs, already commonplace on continental roads, is therefore welcome and something the RAC has been calling for.

"We believe motorway service area operators take advantage of drivers having to make distressed purchases so the more information motorists have about the costs they face if they opt to stop at a motorway to fill up, the better – although ultimately drivers will still be faced with a choice between one expensive fuel retailer and another.

"The Government now needs to provide clarity on what measures will be used to confirm if the signs trial has been successful or not. Part of the problem remains that motorway service stations are monopolies and feel they can fleece the motorist at each turn. A public display of just how expensive motorway fuel is has to be a step in the right direction, but attention should also be given to making prices fairer for motorists in the first place.

"Eighteen months also seems like a long time for a trial – so the reality for most motorists is that we are still a number of years away from full fuel price transparency on our motorways."

Press office team

Press office team

For journalist enquiries only

Share

Latest stories

Website preview
Further pump price increases expected next week - latest RAC data and statement
Reflecting on the latest UK fuel price data, RAC head of policy Simon Williams said:
media.rac.co.uk
Website preview
RAC reaction to the 2026 AIA ALARM report
Following the publication of the Asphalt Industry Alliance's (AIA) 2026 ALARM report, RAC head of policy Simon Williams said:
media.rac.co.uk
Website preview
Petrol prices up 10p since start of Iran conflict - latest statement and data
Following the release of the latest RAC Fuel Watch data, RAC head of policy Simon Williams said:
media.rac.co.uk

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About RAC Media Centre

The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

The RAC is an iconic British driving services brand and has been championing drivers since 1897. Today it is one of the UK’s most trusted names, providing complete peace of mind ® to over 15 million drivers across breakdown cover, insurance, and mobile servicing and repairs.

Its nationwide patrol force attends more than two million breakdowns every year, while its position as the UK’s leading independent insurance broker helps motorists find the right cover with confidence. The RAC has also reshaped the service, maintenance and repair market with its Mobile Mechanics, who carry out servicing and repairs at drivers’ homes or workplaces.

Committed to innovation, the RAC is fully electric ready with mobile EV charging technology for stranded drivers, and a suite of digital and data‑led solutions that make motoring easier and more affordable for consumers and fleets. These services come together in myRAC – the all‑in‑one app for vehicle maintenance, cheaper fuel finding and breakdown assistance.

Contact

media.rac.co.uk