RAC appoints David Wallace to lead drive for growth in B2B

David Wallace joins RAC as Business Services Director

The RAC has announced the appointment of David Wallace as new Business Services Director to lead the drive for growth as the business moves into the next stage of its journey.

David brings a wealth of industry experience to the role and will be responsible for leading the development of the core business-to-business (B2B) customer base, and further improving the RAC’s B2B customer-focussed services.

David joins the RAC from Epyx where he spent three years as Sales and Business Development Director and prior to that he spent 12 years at the AA where he built and led the Business Services sales team.

Speaking about his new role, David said: “What attracted me to this role is the great energy, creativity and product innovation that I see at the RAC, and the opportunity to make my own contribution to the already excellent service provided to its customers.

“The RAC is in a good position right now, on a clear journey, with a clear direction, and feels like an exciting place to be, which was very much part of my decision-making to join this iconic brand.

“Beyond that I believe the RAC has a strong core product in terms of its breakdown service, but also the range of other complementary services surrounding breakdown for our business customers.

“There is a great brand heritage at the RAC, but also now a real drive for innovation and investment in the future of the business which will further benefit our customers going forward.”

RAC Chief Executive Chris Woodhouse said: “David Wallace is very well-known to most people in and around the wider motoring sector and as such brings a huge amount of experience and industry knowledge to the role.

“He will be pivotal in securing and winning new business in the B2B sector and I’m confident that his experience will be hugely valuable to the RAC as we take our iconic brand further into the future of motoring.

“His appointment follows shortly after Nick Walker joined us as RAC UK Telematics managing director and will further strengthen the expertise and vision of our senior leadership team.”

David Wallace is married with four children, and lives in Camberley and Birmingham.

When not in front of customers, he expects to spend his time split between the three RAC sites in Walsall, Bristol and Manchester.

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About RAC Media Centre

The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

The RAC is an iconic UK brand, and provides complete peace of mind to nearly 14 million UK private and business drivers - whatever their motoring needs. As well as its premium nationwide breakdown assistance service – with an expert branded patrol workforce attending more than two million breakdowns every year – and European breakdown assistance products, it offers a wide range of market-leading products across insurance, legal services, vehicle inspections and service, maintenance and repair. Included in this is the first-of-its-kind nationwide Mobile Mechanics service which brings the garage to homes and workplaces. 

At the forefront of new solutions for business fleets and consumers, the RAC’s breakdown service is electric-ready with mobile EV charging technology and be called on using myRAC – its all-in-one route planner, fuel finder and breakdown reporting app