RAC Car Insurance has broken new ground by exceeding 500,000 policies in force (PIF) following growth of more than 11% in the first nine months of the year.
The milestone, which cements the RAC as a top-five UK car insurance broker, has been achieved by using market leading tools and analysis to draw out intelligence and insight from unique RAC breakdown data and sharing with its panel of trusted insurers to more accurately predict the risk levels of different groups of motorists.
The result has been more competitive prices for both new and renewing customers who are safer drivers, resulting in a significant improvement in purchase and retention numbers.
RAC Insurance managing director Mark Godfrey said: “Having begun 2018 with around 450,000 customers we have grown by more than 11% in the first three quarters to break through the 500,000-customer landmark.
“This is a significant development for the company as growing the RAC Car Insurance book is crucial in furthering the RAC’s overall mission to give drivers complete peace of mind in all aspects of their motoring lives.
“The RAC is in a truly unique position as we have access to data relating to 2.3m breakdowns a year which means we are able to interpret all this information to give a more accurate risk picture for certain cohorts of motorists.
“This has allowed us to develop close strategic relationships with a core of insurers and driven better prices for both members and non-members. We have also invested heavily in our insurer support team in order to provide additional daily visibility of performance to identify and manage market changes.”
RAC Car Insurance Plus has a five-star Defaqto rating which it has held for five years. It has also won the Consumer Intelligence Customer Trust award, as voted for by drivers, for the last two years, while collecting the Customer Satisfaction award in 2018 as well. Its own data shows that nine out of 10 customers would recommend RAC Car Insurance*.
Further information about RAC Car Insurance can be found here.
If you are a journalist and would like further information, please contact:
RAC press office: 01454 664 123 / firstname.lastname@example.org
* Based on a survey of new RAC Car Insurance customers between 1st January and 30th June 2018. 16,766 of 18,138 customers scored us 6 or more out of 10, therefore 92.4% (9 out of 10) are likely to recommend us to a friend or family member.
Notes to Editors
For all media enquiries, please contact the RAC press team on +44 (0)1454 664 123. The line is manned by an on-call press officer outside office hours. ISDN radio studio facilities are available for interviews Monday to Friday.
About the RAC
First formed in 1897, the RAC has been looking after the needs of its members and championing the interests of drivers for more than 120 years.
Today it has more than eight million members and is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
The RAC is the motorist’s champion and campaigns to support the interests of its members and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.
The RAC’s annual Report on Motoring – first published in 1989 – is one of a kind and provides a clear insight into the concerns and issues facing today’s motorists.
For the very latest news on UK fuel prices, check RAC Fuel Watch. It provides a comprehensive guide to the latest UK unleaded petrol and diesel prices – both at the wholesale level and at the pump - and tracks these prices daily to help drivers check if the price they pay to fill up is a fair one.