Press release -
Winners of national road safety animation competition announced
The winners of a national competition run by motoring organisation the RAC, the Government’s THINK! road safety campaign and Aardman Animations to find the best child road safety animation, have been announced.
The full list of winners and runners-up is as follows:
- 4 to 7 year old category – winning entry received from Wroughton Infant School of Swindon, Wiltshire
- 7 to 11 year old category – winning entry received from Holmer Lake Primary School of Telford, Shropshire. Runner up from Windwhistle Primary School of Weston-super-Mare, North Somerset
- 11 to 16 year old category – winning entry received from Barton Scoutsgroup of Darlington, County Durham. Runner up from Two Rivers Primary School of Tamworth, Staffordshire
Winners from each category beat off strong competition and will be rewarded with £1,000 for their organisation, plus a personal visit from the RAC’s road safety mascot, Horace.
Participants from schools and community groups across the UK were asked to produce a short animation that conveyed one or more road safety messages – simple tips and techniques that young people can do to make sure they, together with their friends and family, stay safe on the roads.
Road Safety Minister, Robert Goodwill, said: “The safety of children on our roads is a key priority for the THINK! campaign. I am delighted we have had the opportunity to work with RAC and Aardman Animations to encourage young people to think creatively about how they can communicate key road safety messages to their peers.”
RAC head of external affairs Pete Williams said: “Our campaign, fronted by road safety mascot Horace, is all about giving young people the knowledge and confidence to use the roads safely. The best people to convey road safety messages to young people are undoubtedly young people themselves, and this is exactly what we encouraged through this competition.
“It’s fantastic that young people across the country embraced the challenge we set with this competition and have produced animations that capture what they feel are the important road safety issues, in a way that will resonate with their peers.”
To view the winning animations, visit the Horace YouTube channel and check the competition winners playlist.
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About the RAC
First formed in 1897, the RAC has been looking after the needs of its members and championing the interests of drivers for more than 120 years.
Today it has more than eight million members and is one of the UK’s most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
The RAC is the motorist’s champion and campaigns to support the interests of its members and UK drivers at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.
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