RAC comments on findings of Highway England's motorway fuel price sign trial

Highways England has published the findings of its motorway fuel price signage trial concluding that it has not delivered sufficient impact or cost benefit. The signs, which showed the price of petrol and diesel at the next services on the southbound M5 from Bristol to Exeter, will not be rolled out nationally.

RAC fuel spokesman Simon Williams said: “We had hoped this trial would help to promote an element of competition among motorway services’ fuel operators by overtly displaying prices to drivers, but sadly all it’s proved is that motorway fuel is extremely expensive wherever you buy it.

“This has been a very costly trial that has unfortunately confirmed what we already knew that motorway service area operators take advantage of drivers having to make ‘distressed’ fuel purchases.

"The RAC does not know of any reason why buying fuel on the motorway should be on average 16p a litre more expensive than buying it elsewhere. We urge the Government to investigate fuel pricing at motorway services to make it fairer for every motorist who needs to fill up at one.

“It is, however, positive that Highways England is now looking at re-using the technology infrastructure that was installed for the signs trial so that the investment is not completely wasted and that some good can still come from it.”

Press office team

Press office team

For journalist enquiries only

Share

Latest stories

Website preview
Pothole pain persists: Vehicle breakdowns where poor roads were to blame rose 15% last year
RAC patrols attended an average of 71 breakdowns a day because of potholed roads, up from 62 in 2024
media.rac.co.uk
Website preview
RAC wins Moneyfacts ‘Car Insurance Provider of Year’ for fifth year in a row
RAC Insurance has won ‘Car Insurance Provider of the Year’ for the fifth consecutive time at the prestigious Moneyfactscompare.co.uk Awards 2026.
media.rac.co.uk
Website preview
Too bright to ignore: More than half of drivers affected by dazzling headlights say the problem is worse this winter than last
Quarter of drivers with adaptive driving beam systems think they increase the risk of dazzle to other road users
media.rac.co.uk

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About RAC Media Centre

The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

The RAC is an iconic British motoring organisation and has been championing drivers since 1897. Today it is one of the UK’s most trusted brands, providing complete peace of mind to over 15 million drivers across breakdown cover, insurance, and mobile servicing and repairs.

Its nationwide patrol force attends more than two million breakdowns every year, while its position as the UK’s leading independent insurance broker helps motorists find the right cover with confidence. The RAC has also reshaped the service, maintenance and repair market with its Mobile Mechanics, who carry out servicing and repairs at drivers’ homes or workplaces.

Committed to innovation, the RAC is fully electric‑ready with mobile EV charging technology for stranded drivers, and a suite of digital and data‑led solutions that make motoring easier and more affordable for consumers and fleets. These services come together in myRAC – the all‑in‑one app for vehicle maintenance, cheaper fuel finding and breakdown assistance.

Contact

media.rac.co.uk