RAC named ‘Innovative Employer of the Year’ at Employer Excellence Awards
Award recognises the focus on making the RAC a fantastic place to work, grow and build a career
The RAC has been named ‘Innovative Employer of the Year’ at the Employer Excellence Awards 2026.
The major national award, hosted by BBC Radio 2 presenter Vernon Kay, recognises the effort that has gone into making the RAC a great place to work, grow and build a career, be that at the roadside, or in one of our head office functions.
One of the innovations that was pivotal to securing the award was the RAC’s internal podcast Call Sign, dedicated to breakdown patrols and RAC Mobile Mechanics on the road all day. The monthly podcast keeps the RAC’s staff in the field up-to-date and engaged with the company’s latest news and thinking.
From roadside assistance to recoveries, and from vehicle inspections to mobile servicing, maintenance and repairs, each episode brings the voices, updates and insights that matter most to frontline teams. A recent episode approached one of the hottest topics in the industry – artificial intelligence – and explored whether AI could help patrols diagnose faults faster, identify repairs more accurately, and get members back on the road sooner.
The RAC’s innovations don’t stop with those working in the field. Everyone, from candidates at the very start of their journey, to employees who want to develop their careers, is benefiting from the company investing more than ever before into learning and development. Some of this has gone to wellbeing support, shaped by employee needs. As a result of the RAC’s investment in its people, 90% would recommend the RAC as a place to work.
RAC chief people officer Mark Dickinson-Keen said: “This is a fantastic recognition of the forward-thinking nature of the company, and all our colleagues who have created such a positive culture to work in. This isn’t just important for attracting and retaining talent, but for making sure we deliver outstanding customer service for our 15m members. Happy employees don’t just feel good – they deliver better results for our members, whether that’s rescuing them at the roadside, or servicing drivers’ vehicles at their homes or workplaces.”
Press team
