Sat-nav or sat-nag? Drivers’ love-hate relationship with sat-navs sees more than three quarters disregarding directions to beat the ETA

The majority of drivers use a sat-nav, but just one third (35%) have a high degree of trust in their device and have taken matters into their own hands to reach their destination sooner

Image: Getty - All Rights Reserved
Image: Getty - All Rights Reserved

Sat-navs ... most drivers use them, but the majority don’t fully trust them. So much so that many are constantly disregarding directions and following their gut instinct in a bid to beat the often-exasperating ETA.

And for eight-in-10 drivers (84%), the gamble paid off as they managed to get to their destination quicker than what their sat-nav predicted, according to research from the RAC.

The survey, which polled 1,601 drivers in the UK*, found that 91% use a sat-nav, with 8% steadfastly using one on every journey, 30% on most trips, and 53% using it occasionally.

Popular sat-nav gripes included users complaining that their devices don’t always detect upcoming traffic jams (52%), as well as getting sent down small, narrow roads (44%).

Worryingly, one-in-10 (11%) sat-nav users got sent down a one-way street the wrong way, risking a head-on collision.

And one fifth (19%) almost got stuck after their sat-nav sent them down a dead end that was hard to reverse out of.

Despite the drawbacks, one-in-10 (12%) confessed to following the instructions on their sat-nav without question.

The majority, 89%, preferred to take sat-nav instructions with a pinch of salt, sometimes ignoring them to get to their destination.

Free phone apps, such as Google Maps, Waze or Apple Maps are the most popular form of sat-nav drivers use, with more than half (53%) choosing this form of technology to guide their journeys.

Another 35% use a sat-nav that is built into the car, while 9% use a separate sat-nav unit that they attach to the dashboard or windscreen, a popular choice among drivers aged 65 and over.

RAC Breakdown spokesperson Harriet Hernando said: “Sat-navs are used by the majority of drivers, and can be a useful tool to help us get from A to B. But what this data shows is that people shouldn’t blindly follow the directions but continue to pay close attention to road signage and tap into any local knowledge they have of the area.

“While it’s tempting to just jump in the car and punch in the postcode on your chosen sat-nav and follow along, it’s best to look at the journey more closely on the myRAC app route planner before setting off so you have a good idea of where you're going and what routes you could take depending on the traffic. You can also use the Fuel Finder tool to refuel at the cheapest price.

“Worryingly, one-in-10 said their sat-navs sent them down a one-way road the wrong way, risking a head-on collision. With several fatalities attributed to sat-navs, it’s important to pay attention to road signage and ensure devices are fully updated with the latest changes to the road network.”

In November 2024 Google and Apple agreed to amend their audio prompts after a double fatal crash appeared to have been caused by incorrect directions from a sat-nav.

The driver drove the wrong way along the A5 near Milton Keynes after following audio directions from her sat-nav resulting in a head-on collision where both drivers tragically died.**


Notes to Editors

*Research for the RAC by Online95 in April and May 2026 of 1,601 UK drivers. Please note that data presented in this report is rounded to zero decimal places. For this reason, some figures when added may some to more than 100%.

**BBC News: https://www.bbc.co.uk/news/articles/c1dp40kpvzdo

 

Press team

Press team

For journalist enquiries only

 

Share

Latest stories

Website preview
Airport drop-off fees review announced - RAC reaction
Following the announcement the Government will conduct a review into aiport drop-off charges – a policy area the RAC has lead on for many years – RAC senior policy officer Rod Dennis said:
media.rac.co.uk
Website preview
Diesel dips below £2 a litre
RAC head of policy Simon Williams said: “While it’s positive to see the average cost of a litre of diesel dipping back below £2 a litre, we’re a long way from being out of the woods when it comes to high fuel prices. Diesel remains around 57p a litre higher than before the US/Iran conflict, and petrol 42p higher – meaning households are paying £31 and £23 more respectively every time they fill up a family-sized car. And as things stand, this year is still set to be the second most expensive year on record for drivers.
media.rac.co.uk
Website preview
Diesel tops £2 a litre for first time ever
RAC head of policy Simon Williams said: “This is a pump price threshold that no-one wanted to cross – the average price of a litre of diesel has risen to a record 200.01p and is showing no signs of slowing, heaping more misery onto motorists. The cost of filling up an average family car is now £110, almost £32 more than it was at the start of the US/Iran war. This will be very challenging for households and companies that drive a lot of miles, from commuters, haulage and delivery firms, businesses with large fleets all the way through to sole traders. In a cruel twist, it’s diesel vehicles, which were once considered the most cost-effective option for lengthy journeys, that are now burning a hole in people's pockets.
media.rac.co.uk

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About RAC Media Centre

The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

About the RAC

The RAC is an iconic British driving services brand and has been championing drivers since 1897. Today it is one of the UK’s most trusted names, providing complete peace of mind ® to over 15 million drivers across breakdown cover, insurance, and mobile servicing and repairs.

Its nationwide patrol force attends more than two million breakdowns every year, while its position as the UK’s leading independent insurance broker helps motorists find the right cover with confidence. The RAC has also reshaped the service, maintenance and repair market with its Mobile Mechanics, who carry out servicing and repairs at drivers’ homes or workplaces.

Committed to innovation, the RAC is fully electric ready with mobile EV charging technology for stranded drivers, and a suite of digital and data‑led solutions that make motoring easier and more affordable for consumers and fleets. These services come together in myRAC – the all‑in‑one app for vehicle maintenance, cheaper fuel finding and breakdown assistance.

Contact

media.rac.co.uk