Eldon Insurance launches joint offer with the RAC

Eldon Insurance has launched a new partnership with the RAC which will allow its brands to offer policy holders the very best breakdown cover on the road. Delivered through its fast growing GoSkippy and Footprint brands, Eldon chose to work in collaboration with the RAC as they believe the established brand would increase consumer confidence and further build credibility for the insurance provider.
​ The partnership represents a comprehensive offer to motorists looking for excellent customer service from their insurance provider, with Roadside Recovery, At Home, Onward Travel and European Breakdown cover now available to Eldon’s customers from the RAC.
​ Jaimie Hanley, marketing director at Eldon, comments: “The RAC was an obvious choice when we were looking for a trusted brand through which we could offer Roadside Recovery for our insurance packages. ​
​ “For car, bike and van owners we recognised the value that the RAC would offer both in brand reputation terms and actual delivery of a first class recovery service for our customers. ​
​ “It’s a partnership which we foresee will offer mutual benefit. ​ Whilst we can feel confident that the RAC brand will offer a reassuring weight of frontline delivery, the RAC can equally be assured that they are being referred by one of the fastest growing and dynamic names in the insurance world.”
​ RAC head of commercial sales Richard Fuller said: “We feel this partnership represents great value for customers and since we launched at the end of the summer it has been going very well, which suggests motorists are responding positively to the offer.
​ “In today’s market place people are looking for the best value packages and the combination of the right insurance policy for the motorist and the peace of mind that comes with RAC breakdown cover is a powerful offer.”

ENDS

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The RAC Media Centre provides journalists and news outlets with the latest motoring-related news, comment, data and research.

About the RAC

The RAC is an iconic British driving services brand and has been championing drivers since 1897. Today it is one of the UK’s most trusted names, providing complete peace of mind ® to over 15 million drivers across breakdown cover, insurance, and mobile servicing and repairs.

Its nationwide patrol force attends more than two million breakdowns every year, while its position as the UK’s leading independent insurance broker helps motorists find the right cover with confidence. The RAC has also reshaped the service, maintenance and repair market with its Mobile Mechanics, who carry out servicing and repairs at drivers’ homes or workplaces.

Committed to innovation, the RAC is fully electric ready with mobile EV charging technology for stranded drivers, and a suite of digital and data‑led solutions that make motoring easier and more affordable for consumers and fleets. These services come together in myRAC – the all‑in‑one app for vehicle maintenance, cheaper fuel finding and breakdown assistance.

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