New RAC winter TV ad breaks the breakdown mould
BBH campaign targets family audience with RAC child patrolman creative
BBH campaign targets family audience with RAC child patrolman creative
RAC technical director David Bizley says: “We believe this is a hugely unfair system, particularly for people who only use the motorway system very occasionally as they would pay exactly the same as someone who uses the motorway to get to work every day. It would also inevitably create more traffic on other roads especially around motorway junctions and on roads that run parallel to motorways.
The CBI’s proposals to remove the English road network from the Government budget will stimulate the debate to find a solution to easing congestion in the long term, but it’s critical not to overlook the views of motorists, warns the RAC.
RAC is today voicing its opposition to new proposals to replace vehicle excise duty with a one-off emissions charge on new cars.
News that British motorists bought 2 billion fewer litres of fuel in the first half of 2012 than they did in the same period in 2008 before the recession demonstrates that the ever escalating price is driving motorists off the roads.
Classic car owners have been shown to be fiercely protective over their treasured motors, with 42% admitting they are the only one allowed to drive their vehicle.
Which? has revealed alarming figures for the impact of using social media when driving including a 79% reduction in attention when texting.
Aston Martin DB5 from Goldfinger named as most iconic classic car in cinema
RAC technical director David Bizley said: “It’s not surprising in these hard-stretched economic times that people are not finding the money for expensively priced pure electric vehicles that are limited in both range and performance.