Which? has revealed alarming figures for the impact of using social media when driving including a 79% reduction in attention when texting.
The qualitative research follows an RAC study of more than 1,000 motorists which highlighted concerns among motorists of the growing danger of other drivers texting and tweeting at the wheel.
Which? sent three researchers to a test centre in Berkshire, where simulators gauged their driving ability and reaction times in various states of distraction. They drove while sober (as a control), and while at the legal alcohol limit. On a separate day they drove while using their phone to chat and text.
In all but one of the tests, texting diminished the drivers’ abilities more than drinking, or any other type of phone use tested.
For all three researchers, the average time taken to react to hazards when sober and not distracted was just over a second. After drinking, their reaction time rose to 1.2 seconds, and it was fractionally higher still when speaking on a hands-free kit or handheld mobile phone. But when attempting to write a text message, the average reaction time jumped to two seconds.
The results build on concerns raised by RAC’s own Report on Motoring 2012 which revealed that three of the top five concerns held by motorists are now about the behaviour of other drivers and only 22% said they feel safer on the roads now than ever before. In particular, respondents highlighted other drivers using mobile phones and using social media as a big fear factor for their own safety.
Key findings of the RAC Report included:
- 21% of motorists admitted to holding a mobile phone while either driving or stationary at the lights, 17 to 44-year-olds are the worst offenders with 28% admitting doing this
- 11% of motorists admitted to accessing social media and emails while driving, rising to 19% for the 17 to 24 age group
- 11% of drivers also accessed other websites while on the move
RAC technical director David Bizley said: “We welcome this study by the Consumers’ Association which complements our own findings that texting at the wheel is a significant danger which needs to be addressed by stricter enforcement and a positive public safety campaign.
“New generations of drivers are missing out on vital information about the dangers of driving under the influence of drink and drugs and of using a mobile phone and social media while driving. Similar to Which? we strongly urge the Government to reintroduce a high profile media campaign on the dangers of mobile phone use while driving and to incorporate road safety in the national curriculum.”
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